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Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare by Zehua Zheng

Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 Çmimi i Bronztë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.


BronziBrendësi· 2022

Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare

by Zehua Zheng

Client: Conlia Home

Çmimi i Bronztë A' Design Award Winner in Brendësi Category

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Verified Award Winner

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Colors

The Design

About Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare

Teksti i Librit: Conlia Home Image Store është një ambient i brendshëm tregtar i krijuar për një markë mobiljesh shtëpiake në Jiangmen, Kinë. Dizajni bazohet në arkitekturën tradicionale kineze dhe në jetën familjare orientale. Trungjet dhe çeliku i inoksueshëm i referohen traversave dhe hekurave të dritareve. Fletët e polipropilenit, thurja e kallamishtes dhe pëlhurat e buta shtojnë teksturë natyrore. Një planimetri gjysmë e hapur dhe simetrike lidh të brendshmen me të jashtmen. Zonat funksionale janë të lidhura mes tyre, në vend që të jenë plotësisht të ndara, duke krijuar një hapësirë të shtresëzuar. Modulet tematike të skenave paraqesin mjedise të ndryshme dhome dhe mbështesin një përvojë të qetë blerjeje.

The Recognition

About the Çmimi i Bronztë A' Design Award

Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Conlia Home Image Store Funksioni Kryesor: Dizajn i Brendshëm për Ambiente Tregtare i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags
Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology
The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge
1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research
The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration
The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration
Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow
1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural,and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members
Designer: ZE HUA ZHENG
Designer: WANG YING PAN

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