XYG Window Identiteti Vizual nga Xinyue Guo

Dizajni XYG Window Identiteti Vizual nga Xinyue Guo është një fitues shumë i vlerësuar i çmimit prestigjioz 2023 Çmimi i Hekurt A' Design Award në Kategorinë e Konkurrimit Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual.

HekuriGrafikë· 2023

XYG Window Identiteti Vizual

nga Xinyue Guo

Klienti: XYG Studio

Fitues i Çmimi i Hekurt A' Design Award në Kategorinë Grafikë

10,598

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #140907

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth XYG Window Identiteti Vizual

Teksti i librit: XYG Window është një identitet vizual i krijuar për një studio dizajni. Identiteti bashkon artin tradicional të letrarëve kinezë me thjeshtësinë moderne. Emri i themeluesit të studios u dekonstruktua në goditje shkrimi, më pas u riorganizua në stilin e vulave tradicionale. Elementet dekorative u hoqën, dhe forma u përsos me anë të rrjetave dhe spirales Fibonacci. Frymëzimi erdhi nga shkrimi i lashtë kinez i vulave dhe nga hapjet e dritareve të kopshteve klasike të Suzhou-së. Në faqen e internetit, hapësirat pozitive dhe negative, të njohura si yin dhe yang, shërbejnë si butona navigimi.

Njohja

Rreth Çmimi i Hekurt A' Design Award

XYG Window Identiteti Vizual është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. XYG Window Identiteti Vizual pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. XYG Window Identiteti Vizual respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Dimensionet & Paketimi: N/A
Etiketat: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Teknologjia e Prodhimit: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Sfida e Dizajnit: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Kërkimi: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Frymëzimi: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Kohëzgjatja e Projektit: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Rrjedha e Operimit: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Anëtarët e Ekipit: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Kreditë e Imazheve: Xinyue Guo