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Designthinkers Materiale Konference by Liying Wang

Designthinkers Materiale Konference by Liying Wang is a highly esteemed winner of the very prestigious 2023 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.


BronziGrafikë· 2023

Designthinkers Materiale Konference

by Liying Wang

Client: Academy of Art University

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Designthinkers Materiale Konference

Objektivi është krijimi i materialeve të rafinuara për konferencë që rezonojnë me temën vjetore. Bota e dizajnit shpesh i ngjan një labirinti, ku dizajnerët lundrojnë nëpër rrugë të ndërlikuara, duke hasur në rrugë të gabuara, përfundime të paparashikuara dhe territore të paeksploruara. Liying Wang synon të përdorë labirentin si një përfaqësim emblematik të ndërlikueshmërive të udhëtimit të dizajnit. Nëpërmjet kësaj qasjeje, konceptohet procesi i ndërlikuar i dizajnit dhe krijimtarisë, me qëllim nxitjen e ndjenjave të ngjashme te audienca.

The Recognition

About the Çmimi i Bronztë A' Design Award

Designthinkers Materiale Konference është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Designthinkers Materiale Konference pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Designthinkers Materiale Konference i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging
Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags
Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge
How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research
Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration
Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration
The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow
Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits
Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang

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