Whitelier Hanam Furra Buke by Seuk Hoon Kim

Whitelier Hanam Furra Buke by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 Çmimi i Hekurt A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

HekuriBrendësi· 2023

Whitelier Hanam Furra Buke

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

Çmimi i Hekurt A' Design Award Winner in Brendësi Category

15,010

Verified Award Winner

Verify Award Status for #141682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Whitelier Hanam Furra Buke

Furra buke e nivelit të lartë të Koresë së Jugut, Whitelier, hapi dyqanin e saj të pestë kryesor në distriktin Misa të Gyeonggido, Koreja e Jugut. Përmbledhja e këtij projekti ishte projektimi i një furre buke me një sallë për ekspozim shitjesh dhe një kuzhinë pjekjeje të pajisur plotësisht për të prodhuar bukë të bardhë. Dizajni i përgjithshëm ishte i nevojshëm për të përmbushur identitetin e markës së markës, Whitelier, që ishte fjala e përbërë e "White"; dhe "Atelje"; do të thotë punëtori e bardhë e pjekjes së bukës premium. Fasada e sofistikuar me lakim dhe raftet e artikuluara të ekspozimit të bukës janë krijuar për të theksuar idenë.

The Recognition

About the Çmimi i Hekurt A' Design Award

Whitelier Hanam Furra Buke është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Whitelier Hanam Furra Buke pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Whitelier Hanam Furra Buke respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021