Re Form Grup Bizhuterish by Chow Tai Fook Jewellery Creative Centre

Re Form Grup Bizhuterish by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Çmimi i Bronztë A' Design Award in Dizajni i Bizhuterisë Competition Category.

BronziBizhuteri· 2023

Re Form Grup Bizhuterish

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Çmimi i Bronztë A' Design Award Winner in Bizhuteri Category

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Colors

The Design

About Re Form Grup Bizhuterish

Re:Form është një grup bizhuterish i përbërë nga tre rruaza rrëshqitëse dhe një zinxhir. Rruazat rrëshqitëse janë zakonisht pjesë të fshehura që përdoren për të rregulluar gjatësinë e gjerdaneve dhe byzylykëve. Re:Form e kthen rruazën rrëshqitëse në elementin kryesor të dizajnit. Çdo rruazë mund të vendoset kudo përgjatë zinxhirit, kështu që personi që e vesh mund të krijojë një gjerdan, një byzylyk apo rregullime të tjera. Një zinxhir 36-inç lejon më shumë se 120 kombinime, ndërsa një zinxhir 18-inç lejon të paktën 90. Grupi fton personin që e vesh të veprojë si bashkëkrijues dhe mbështet një stil të thjeshtë e të qëndrueshëm.

The Recognition

About the Çmimi i Bronztë A' Design Award

Re Form Grup Bizhuterish është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Re Form Grup Bizhuterish pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Re Form Grup Bizhuterish i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release