Flycat Identiteti I Markës Fly Cat by Wei Sun

Hekuri Grafikë · 2023

Flycat Identiteti I Markës Fly Cat

by Wei Sun

Çmimi i Hekurt A' Design Award 2023 in Grafikë
CLIENT: DOTONE Brand Design
Estimated Number of Design Views: 10,327
Verification code E3AE81A934 · Verify this award

View at A' Design Award Press Release

Colors

About Flycat Identiteti I Markës Fly Cat

FLY CAT është një markë e fokusuar në teknologjinë mjekësore orale. Përmirësimi i ri i markës do të thyejë stereotipin origjinal dhe do të thyejë imagjinatën e së ardhmes. Logoja e re paraqet një ndjenjë të teknologjisë moderne me linja të thjeshta dhe të qarta, rindërton sistemin vizual të markës me forma të larmishme të zgjerimit dhe riformëson vitalitetin e markës. Duke ndërtuar IP të markës, krijoni në mënyrë efektive shoqërimin e markës dhe njohjen e markës, pajisni markën me njerëzim dhe përmirësoni konkurrencën thelbësore të markës.

About the Çmimi i Hekurt A' Design Award

Flycat Identiteti I Markës Fly Cat është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Flycat Identiteti I Markës Fly Cat pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Flycat Identiteti I Markës Fly Cat respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Press Kit

Unique Properties: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimensions & Packaging: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Tags: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Production Technology: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Design Challenge: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Research: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiration: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Project Duration: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Operation Flow: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021