Super Ego Arti Dixhital by Kutuko Studio

Super Ego Arti Dixhital by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Çmimi i Argjendtë A' Design Award in Dizajni i Grafikës Kompjuterike, Modelimit 3D, Teksturimit dhe Renderimit Competition Category.

ArgjendiGrafikë Kompjuterike· 2023

Super Ego Arti Dixhital

by Kutuko Studio

Client: Kutuko Studio SL

Çmimi i Argjendtë A' Design Award Winner in Grafikë Kompjuterike Category

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Colors

The Design

About Super Ego Arti Dixhital

Super Ego, një projekt arti që satirizon kulturën e konsumatorit dhe ndikimin e mediave sociale te njerëzit. Projekti synon të kritikojë ushqyerjen artificiale të egos së njerëzve përmes pëlqimeve dhe ndjekësve në platformat e mediave sociale si Instagram. Ajo donte të krijonte një përfaqësim metaforik të superheronjve të rinj të shoqërisë, jeta e të cilëve sillet rreth fitimit të më shumë pëlqimeve dhe ndjekësve. Projekti fokusohet në Instagram, ku çdo imazh i postuar në internet shfaqet si një vitrinë për të tërhequr vëmendjen e përdoruesve.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Super Ego Arti Dixhital është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Super Ego Arti Dixhital pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Super Ego Arti Dixhital është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain