Argjendi Modë · 2023

Bannou Mushama

by Bywater Goodie Inc.

Çmimi i Argjendtë A' Design Award 2023 in Modë
CLIENT: Bywater
Estimated Number of Design Views: 107,539
Verification code 463B12F4AA · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Bannou Mushama

Pallto e gjithanshme për të gjitha motet është një kryevepër e dizajnit që balancon në mënyrë të përsosur funksionalitetin dhe stilin. Ai krenohet me veçori mbresëlënëse si rezistenca ndaj ujit, frymëmarrje dhe vetitë kundër erës, duke e bërë atë të përshtatshëm për çdo kusht moti. Përdorimi i materialeve me cilësi të lartë i jep asaj një teksturë luksoze që është e përkryer për ngjarjet zyrtare, por gjithashtu mund të vishet për një pamje të rastësishme duke shtuar ose hequr kapuçin e ndashëm. Silueta tradicionale me thekse moderne është një dizajn i përjetshëm që mund të vishet në çdo mjedis, duke përfshirë edhe skenën e biznesit.

About the Çmimi i Argjendtë A' Design Award

Bannou Mushama është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Bannou Mushama pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Bannou Mushama është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Press Kit

Unique Properties: The name of the coat "Bannou" means versatility in Japanese. The concept of "a raincoat to be worn on a 'Harenohi'" has 2 meanings. The first is "a raincoat to be worn on "sunny days (harenohi)", which can be used as a normal coat without getting stuffy on sunny days. The second is "a raincoat to be worn on "special occasions (Harenohi)". It is made of high-grade materials and has a formal silhouette so that it can be worn on special occasions.
Dimensions & Packaging: Size:M,L,XL / Color:Black,Navy,Beige / Water Pressure Resistance:20,000 mm / Moisture Permeability:8,000 g/m2/24hr
Tags: Coat, Raincoat, Macintosh, Balmacaan Coat, Waterproof Coat
Production Technology: Our goal was to create this coat that could be worn over a suit as a normal coat (not recognizable as a raincoat). Therefore, we chose a fabric with high moisture permeability (8,000g/m2/24hr) and water pressure resistance (20,000mm), while focusing on the texture of the material. The zipper is a concealed type, and the hood is removable for formal use. To prevent the zipper from being seen, the front portion and the joint with the hood are ingeniously designed.
Design Challenge: The structure of the detachable hood is designed to hide the zipper at the joint of the hood. The thickness of the overlapping fabrics made sewing difficult, and the structure was changed many times before reaching the present structure.
By making the hood detachable, it can be worn on formal occasions, and by completely concealing the zipper at the joint, it can be worn with the collar up.
The zipper would look casual if it were visible. We have made it so that the zipper is not visible even when worn unbuttoned.
Research: We have confirmed there are several raincoats on the market with a similar concept, but they have visible zippers (or were never intended to be hidden in the first place), the hood is not removable, and the texture of the material is very nylon-like, which we feel does not completely hide the fact that it is a raincoat we feel they do not completely hide the fact that it is a raincoat. This item differs from these in that the material texture, silhouette, and details (such as the zipper being concealed) are carefully selected to make it look like an ordinary coat from the outside.
Inspiration: The two conditions for wearing a raincoat are 1) It is raining and 2) You have a raincoat at that time, but since 2) You have a raincoat at that time cannot be satisfied, we thought there would be few opportunities to wear a raincoat. Therefore, we thought if we could wear it on usually without getting steamed up, it would be convenient when it comes time to wear a raincoat. An outdoor jacket would satisfy the requirement, but there are not many stylish and formal types on the market.
Project Duration: Development period:October 2020-June 2021
Launch:July 2021
Operation Flow: Water pressure resistance & moisture-wicking fabric, Detachable hood, waterproof seals, waterproof zippers
Patents: Bywater is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Image Credits: Photo:Shohei Yoshida
Video:Ion Yamazaki
Model:Riley Eusden