Gaenyeomsuda Tekst Shkollor by Miraen Design Team

Gaenyeomsuda Tekst Shkollor by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Çmimi i Bronztë A' Design Award in Dizajni i Arsimit, Mjeteve Mësimore dhe Përmbajtjes Trajnuese Competition Category.

BronziArsim· 2023

Gaenyeomsuda Tekst Shkollor

by Miraen Design Team

Client: Mirae-N

Çmimi i Bronztë A' Design Award Winner in Arsim Category

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Verified Award Winner

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Colors

The Design

About Gaenyeomsuda Tekst Shkollor

Gaenyeomsuda është një tekst shkollor i matematikës i krijuar për nxënës adoleshentë. Emri është një formë e shkurtuar e një shprehjeje që do të thotë se konceptet janë gjithçka në matematikë. Logoja përdor një motiv balone fjalimi dhe një stil të vizatuar me dorë, duke pasqyruar shkurtimin dhe personalizimin që gjenden në kulturën e adoleshentëve. Qëllimi është ta bëjë studimin e matematikës të ndihet si një bisedë me një shok, në mënyrë që nxënësit ta hapin librin pa shqetësim. Libri ka përmasat 210 me 260 milimetra. Të gjitha faqet janë të laminuara mat, ndërsa logoja dhe ilustrimet janë të veshura me epoksi transparent.

The Recognition

About the Çmimi i Bronztë A' Design Award

Gaenyeomsuda Tekst Shkollor është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Gaenyeomsuda Tekst Shkollor pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Gaenyeomsuda Tekst Shkollor i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong