We Belong Here Identiteti I Korporatës by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 Çmimi i Argjendtë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.
ArgjendiGrafikë· 2023
We Belong Here Identiteti I Korporatës
by Jiyun Kim
Çmimi i Argjendtë A' Design Award Winner in Grafikë Category
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The Design
About We Belong Here Identiteti I Korporatës
We Belong Here është një koncept interaktiv i markës së ekspozitës për Javën e Dizajnit Otis që inkurajon bashkëpunimin ndërkulturor. Nëpërmjet majave të personalizuara, studentët mund të shprehin identitetin e tyre, të nxisin komunikimin dhe të ndërtojnë një komunitet që kapërcen pengesat gjuhësore dhe kulturore. Ky mjet promovon gjithëpërfshirjen dhe barazinë, duke e bërë atë një shtesë të vlefshme për çdo program arsimor.
The Recognition
About the Çmimi i Argjendtë A' Design Award
We Belong Here Identiteti I Korporatës është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. We Belong Here Identiteti I Korporatës pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. We Belong Here Identiteti I Korporatës është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
- Dimensions & Packaging
- Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch - Tags
- Branding, Education, Inclusive, Identity, Diversity
- Design Challenge
- Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
- Inspiration
- Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
- Project Duration
- The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
- Operation Flow
- The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.
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