Namito Imazh Karakteri Lodre Artistike by Ge Zhang

Ari Reklamim · 2023

Namito Imazh Karakteri Lodre Artistike

by Ge Zhang

Çmimi i Artë A' Design Award 2023 in Reklamim
CLIENT: Ge Zhang
Estimated Number of Design Views: 717,999
Verification code 3A95DCE8E2 · Verify this award

View at A' Design Award Press Release

Colors

About Namito Imazh Karakteri Lodre Artistike

Namito është një imazh virtual lodre artistike i krijuar për përdorim komercial. Namito është një vajzë me buzë në formë pjeshke, me flokë të kuq në formë kërpudhe dhe me një aksesor koke në formë veshësh lepuri. Ajo vesh një fustan të kuq dhe qëndron me duart në xhepa dhe sytë e mbyllur. Buzët e saj të mbledhura formojnë dy zemra dhe shkronjën X, një shenjë e dashurisë për botën duke refuzuar atë që është e keqe. Karakteri shfaqet në fotografi, video, ekspozita dhe produkte të printuara. Namito synon të zvogëlojë stresin mendor dhe të inkurajojë njerëzit të jenë vetvetja.

About the Çmimi i Artë A' Design Award

Namito Imazh Karakteri Lodre Artistike është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Namito Imazh Karakteri Lodre Artistike pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Namito Imazh Karakteri Lodre Artistike ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Press Kit

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Image Credits: Beijing JiuPin Technology Co., Ltd.