Ride on the Right Track Fushatë Mediash Sociale by Tai Yuan Chiou and Chien Chun Feng

Ride on the Right Track Fushatë Mediash Sociale by Tai Yuan Chiou and Chien Chun Feng is a highly esteemed winner of the very prestigious 2023 Çmimi i Bronztë A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.

BronziReklamim· 2023

Ride on the Right Track Fushatë Mediash Sociale

by Tai Yuan Chiou and Chien Chun Feng

Client: Momentum Bikes

Çmimi i Bronztë A' Design Award Winner in Reklamim Category

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Colors

The Design

About Ride on the Right Track Fushatë Mediash Sociale

"Ride on the Right Track" është një fushatë mediash sociale e krijuar për një markë biçikletash për të promovuar zakone të përditshme të qëndrueshme. Fushata përdor ilustrime organike, një paletë ngjyrash të gjelbra, imazhe të frymëzuara nga bimët dhe mesazhe miqësore për ta bërë qëndrueshmërinë të afrueshme. Përmbajtja përfshin fakte argëtuese në formë infografike, stikera për histori në Instagram dhe Facebook, një eveniment transmetimi direkt dhe një filtër për media sociale. Metodat më të gjelbra të transportit dhe bujqësia urbane inkurajohen përmes veprimeve të vogla dhe të thjeshta. Qëllimi është një ndikim kolektiv i ndërtuar nga zgjedhjet e përditshme.

The Recognition

About the Çmimi i Bronztë A' Design Award

Ride on the Right Track Fushatë Mediash Sociale është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Ride on the Right Track Fushatë Mediash Sociale pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Ride on the Right Track Fushatë Mediash Sociale i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensions & Packaging: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tags: Social Media Campaign, Illustration Design, Eco-friendly, Green
Production Technology: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Design Challenge: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Research: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiration: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Project Duration: The project started in April and ended in May 2022 in North America and Europe.
Operation Flow: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patents: Copyrights belong to Momentum Bike, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Image Credits: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak