Douyin Aplikacion Desktopi by Douyin Experience Design Center

Douyin Aplikacion Desktopi by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Çmimi i Argjendtë A' Design Award in Dizajni i Ndërfaqes, Ndërveprimit dhe Përvojës së Përdoruesit Competition Category.

ArgjendiNdërfaqe· 2023

Douyin Aplikacion Desktopi

by Douyin Experience Design Center

Client: Douyin Group

Çmimi i Argjendtë A' Design Award Winner in Ndërfaqe Category

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Verified Award Winner

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The Design

About Douyin Aplikacion Desktopi

Douyin PC është një aplikacion desktopi dhe një ndërfaqe uebi për konsumimin e përmbajtjeve video në kompjuterë personalë. Douyin PC është projektuar për shikim në ekrane të mëdha në ambiente shtëpiake, kohë të lirë dhe jashtë orarit të punës. Navigimi në anën e majtë ofron kanale vertikale, dhe faqja e rekomandimeve hapet si parazgjedhje. Përdoruesit mund të ndërrojnë videot duke lëvizur rrotëzën e mausit dhe të përdorin tastet e shkurtoreve për të pëlqyer dhe ruajtur përmbajtjen. Mbështeten gjithashtu blerjet gjatë riprodhimit të videove dhe dhurimi i dhuratave gjatë transmetimeve të drejtpërdrejta. Struktura përshtatëse i përshtatet madhësive të ekraneve në MacOS dhe Windows.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Douyin Aplikacion Desktopi është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Douyin Aplikacion Desktopi pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Douyin Aplikacion Desktopi është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/