Endless Scenery Poster Qyteti by Leijing Zhou, Aoyi Shen and Aiwen Mai

Bronzi Gjenerues · 2023

Endless Scenery Poster Qyteti

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Çmimi i Bronztë A' Design Award 2023 in Gjenerues
CLIENT: Zhejiang University
Estimated Number of Design Views: 76,823
Verification code F89CD76792 · Verify this award

View at A' Design Award Press Release

Colors

About Endless Scenery Poster Qyteti

Endless Scenery është një seri posterash për qytete, bazuar në dhjetë peizazhet e Liqenit Perëndimor në Hangzhou, Kinë. Posterat përshkruajnë pamje të njohura si Tre Pellgjet që Pasqyrojnë Hënën dhe Oborri i Lakuar dhe Pellgu i Lotusëve në Verë. Çdo imazh kombinon pikturën e krijuar me inteligjencë artificiale me stilin klasik kinez të akuarelit. Imazhet bazë u gjeneruan me një mjet piktimi të bazuar në IA dhe më pas u përpunuan në softuer për redaktim imazhesh. Tone të ndryshme ngjyrash shprehin karakterin e secilit peizazh. Posterat mund të përdoren gjithashtu për pulla postare, botime, reklama të shtypura dhe paketime.

About the Çmimi i Bronztë A' Design Award

Endless Scenery Poster Qyteti është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Endless Scenery Poster Qyteti pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Endless Scenery Poster Qyteti i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Press Kit

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Image Credits: Aoyi Shen
Aiwen Mai