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AS Women Empowerement Dhuratë Korporative by Antonia Skaraki

AS Women Empowerement Dhuratë Korporative by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Çmimi i Hekurt A' Design Award in Dizajni i Artikujve Dhuratë Competition Category.


HekuriArtikuj Dhuratë· 2024

AS Women Empowerement Dhuratë Korporative

by Antonia Skaraki

Client: As

Çmimi i Hekurt A' Design Award Winner in Artikuj Dhuratë Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Dhuratë Korporative

A|S vendosi të krijojë një dhuratë vjetore korporative që të shërbejë si një deklaratë dhe thirrje për veprim, e frymëzuar nga nevoja për të fuqizuar gratë e çdo etnie, feje apo statusi shoqëror. Tsikoudia Kretase, një pije tradicionale greke, mbushi shishe të formuara për të simbolizuar gra të ndryshme, secila me një fytyrë të veçantë prej balte për tapë, e frymëzuar stilistikisht nga figurinat e lashta Kiklade. Ato përcillnin temat e Lirisë, Ndryshimit, Barazisë, Drejtësisë, Arsimit, Zgjedhjes dhe Forcës. Çdo shishe u vendos në një kuti të dedikuar me përfaqësime grafike artistike dhe një poster muri.

The Recognition

About the Çmimi i Hekurt A' Design Award

AS Women Empowerement Dhuratë Korporative është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. AS Women Empowerement Dhuratë Korporative pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. AS Women Empowerement Dhuratë Korporative respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging
Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags
CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology
Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge
Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research
Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration
Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration
The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow
The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members
creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits
Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi

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