Taishun City Identiteti i Markës by Zhejiang Gongshang University

Taishun City Identiteti i Markës by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

BronziGrafikë· 2025

Taishun City Identiteti i Markës

by Zhejiang Gongshang University

Client: Taishun County People's Government

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Taishun City Identiteti i Markës

Taishun City është një identitet marke i krijuar për një qytet. Logoja është ndërtuar nga vija që formojnë emrin e qytetit, duke krijuar një shenjë moderne dhe minimaliste. Hapësira e bardhë brenda logos trajtohet si një zonë e hapur ku mund të shfaqen simbole të ndryshme vizuale urbane. Shenja mund të përshtatet përmes ndryshimeve në vija dhe forma, kështu që njohshmëria mbetet e fortë në shumë aplikime. Formatet vektoriale lejojnë që logoja të shkallëzohet në çdo madhësi, nga kartëvizitat deri te reklamat në natyrë. Materialet e shtypura të markës përdorin letër të riciklueshme dhe biodegradueshme.

The Recognition

About the Çmimi i Bronztë A' Design Award

Taishun City Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Taishun City Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Taishun City Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions & Packaging: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tags: Culture, innovation, sustainability, inclusiveness,City Brand
Production Technology: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Design Challenge: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Research: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiration: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Project Duration: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Operation Flow: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Zhao Kan