Ecohiny Brendim by Cansu Dagbagli Ferreira

Ecohiny Brendim by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Çmimi i Argjendtë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

ArgjendiGrafikë· 2024

Ecohiny Brendim

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Çmimi i Argjendtë A' Design Award Winner in Grafikë Category

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Verified Award Winner

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Colors

The Design

About Ecohiny Brendim

A mund të jetë një markë letër higjienike cool dhe argëtuese? EcoHiny është 100% bambu organik, e certifikuar FSC dhe sa më miqësore me mjedisin që të jetë e mundur. Simboli i markës është një pjeshkë, ndërsa zgjedhjet e ngjyrave dhe të fontit pasqyrojnë natyrën argëtuese, natyrale dhe të butë të produktit. Qëllimi ishte të diferencohet marka nga të tjerat në treg duke përdorur një paletë ngjyrash unike. Ngjyra e thellë blu-gjelbërt, e kombinuar me pjeshkë, i jep një personalitet ludik dhe gjithashtu transmeton një ndjenjë miqësie me mjedisin dhe qëndrueshmërie. Këto zgjedhje dizajni komunikojnë menjëherë me grupin e synuar të klientëve dhe krijojnë një lidhje midis markës dhe klientit.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Ecohiny Brendim është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Ecohiny Brendim pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Ecohiny Brendim është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.