Travel Buddy Lojë në Shfletues by Stefan Maier-Wimmer

Travel Buddy Lojë në Shfletues by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Çmimi i Hekurt A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.

HekuriReklamim· 2024

Travel Buddy Lojë në Shfletues

by Stefan Maier-Wimmer

Client: Holidayextras.de

Çmimi i Hekurt A' Design Award Winner in Reklamim Category

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Colors

The Design

About Travel Buddy Lojë në Shfletues

Travel Buddy është një aventurë interaktive që shfaq në mënyrë argëtuese produktet e Holiday Extras. Bota e lojës me paralaks krijon një përvojë virtuale udhëtimi ndërsa lojtarët navigojnë. Në rolin e një shoku udhëtimi, lojtarët udhëheqin një çift në planifikimin e pushimeve, duke ofruar këshilla për një udhëtim të suksesshëm. Këshillat çojnë në një test humoristik mbi llojin e udhëtimit, i cili zbulon sjelljen pushimore të dikujt. Krahas eksplorimit të gamës së produkteve, lojtarët fitojnë njohuri mbi preferencat e tyre të udhëtimit.

The Recognition

About the Çmimi i Hekurt A' Design Award

Travel Buddy Lojë në Shfletues është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Travel Buddy Lojë në Shfletues pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Travel Buddy Lojë në Shfletues respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel