Tang Da Li Identiteti i Markës by Sxdesign is a highly esteemed winner of the very prestigious 2024 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.
BronziGrafikë· 2024
Tang Da Li Identiteti i Markës
by Sxdesign
Client: Tang Da Li
Çmimi i Bronztë A' Design Award Winner in Grafikë Category
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- Verified Award Winner
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The Design
About Tang Da Li Identiteti i Markës
Tang Da Li është një program identiteti marke që bashkon elemente grafike klasike dhe moderne. Dizajni reflekton larminë dhe hapjen e Dinastisë Tang. Emri i markës luan me tingullin e ngjashëm të fjalës "Tang", e cila i referohet njëkohësisht dinastisë dhe sheqerit, duke i dhënë emrit një ton humoristik. Figurat e murialeve të Dinastisë Tang dhe kornizat tradicionale kombinohen me një paraqitje bashkëkohore. Shtypja realizohet me metoda me cilësi të lartë mbi substrate të riciklueshme. Identiteti aplikohet në postera dhe në ambalazhe të madhësive të mëdha e të vogla.
The Recognition
About the Çmimi i Bronztë A' Design Award
Tang Da Li Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Tang Da Li Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Tang Da Li Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
- Dimensions & Packaging
- Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size. - Tags
- Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
- Production Technology
- TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
- Research
- The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
- Inspiration
- Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
- Project Duration
- The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
- Operation Flow
- The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
- Patents
- Copyrights belong to sxdesign
- Team Members
- Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie - Image Credits
- Illustrations: Luo Ling
Photos and designs: sxdesign
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