Dreavita Mental Wellness Identiteti i Markës by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Identiteti i Markës by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

BronziGrafikë· 2024

Dreavita Mental Wellness Identiteti i Markës

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Verified Award Winner

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Colors

The Design

About Dreavita Mental Wellness Identiteti i Markës

Dreavita është një markë progresive dhe gjithëpërfshirëse e mirëqenies. Identiteti vizual ishte menduar të jetë i ndjeshëm, i respektueshëm dhe i kujdesshëm, duke pasqyruar karakterin gjithëpërfshirës të markës. Koncepti lindi nga ideja e natyrës së fuqishme dhe quhet Qëndrueshmëri e frymëzuar nga thjeshtësia. Ashtu si modelet e natyrës nënkuptojnë konsistencë, forcë dhe rritje, identiteti i markës synon të përcjellë këto mesazhe përmes afirmimeve dhe një qasjeje minimale në dizajn. Ilustrimet fokusohen në modelet e natyrës, duke demonstruar se përsëritja dhe qëndrueshmëria rezultojnë në sukses në jetë.

The Recognition

About the Çmimi i Bronztë A' Design Award

Dreavita Mental Wellness Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Dreavita Mental Wellness Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Dreavita Mental Wellness Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery