Bronzi Grafikë · 2024
B For Good Leaders Identiteti Vizual
- Çmimi i Bronztë A' Design Award 2024 in Grafikë
- CLIENT: Misteli Creative Agency
- Estimated Number of Design Views: 15,902
- Verification code 4EF556FCDE · Verify this award
Colors
About B For Good Leaders Identiteti Vizual
Book Text: B For Good Leaders është një identitet vizual për një rrjet global liderësh biznesi. Portokallia, një ngjyrë ngrohtësie dhe lumturie, është ngjyra kryesore. Portokallia kombinohet me një gamë ngjyrash të ngrohta dhe me motive që pasqyrojnë diversitetin e njerëzve dhe aktiviteteve brenda rrjetit. Një sy qendror përfaqëson vizionin e rrjetit dhe mënyrën se si ai e sheh botën. Identiteti zbatohet në një faqe interneti, buletine dhe media sociale, si dhe në sallat e samiteve të ndërtuara me tekstile të riciklueshme, karton biodegradues dhe letër të ricikluar.
About the Çmimi i Bronztë A' Design Award
B For Good Leaders Identiteti Vizual është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. B For Good Leaders Identiteti Vizual pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. B For Good Leaders Identiteti Vizual i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.
Press Kit
- Unique Properties
- This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
- Dimensions & Packaging
- The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Tags
- Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
- Production Technology
- The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Design Challenge
- This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
- Research
- Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
- Inspiration
- The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
- Project Duration
- The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
- Operation Flow
- Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.
