Morita Wds 2023 Stendë Ekspozite by Shotaro Inahara

Morita Wds 2023 Stendë Ekspozite by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 Çmimi i Argjendtë A' Design Award in Dizajni i Arkitekturës së Panaireve, Brendësive dhe Ekspozitave Competition Category.

ArgjendiPanair· 2025

Morita Wds 2023 Stendë Ekspozite

by Shotaro Inahara

Client: HAKUTEN Corporation

Çmimi i Argjendtë A' Design Award Winner in Panair Category

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Verified Award Winner

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Colors

The Design

About Morita Wds 2023 Stendë Ekspozite

Morita Wds 2023 është një stendë ekspozite e krijuar për një prodhues të pajisjeve dentare. Stenda ka përmasa 32000 me 15000 me 4500 milimetra. Dizajni paraqet sfondin e produkteve dhe jo vetëm produktet në vetvete. Pjesët janë çmontuar dhe ekspozuar, mekanizmat e brendshëm shfaqen përmes dritareve transparente dhe përmasat janë të ekspozuara për të shpjeguar qëllimin e dizajnit. Panelet e mureve janë prodhuar nga mbetjet e fletëve metalike të mbetura pas prerjes me matricë. Struktura është fiksuar me vida pa përdorur ngjitës, në mënyrë që materialet të mund të riciklohen.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Morita Wds 2023 Stendë Ekspozite është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Morita Wds 2023 Stendë Ekspozite pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Morita Wds 2023 Stendë Ekspozite është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.