Hwg Campus Lu Sistem Orientimi by Thomas Geissert

Hwg Campus Lu Sistem Orientimi by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

BronziGrafikë· 2025

Hwg Campus Lu Sistem Orientimi

by Thomas Geissert

Client: Teamgeissert

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Hwg Campus Lu Sistem Orientimi

Qëllimi ishte krijimi i një sistemi me identitet dhe origjinalitet të vetin. Sistemi i sinjalistikës dhe informacionit ka prandaj një gjuhë të qartë dizajni dhe integron elemente arkitektonike të ndërtesës së re. Një koncept ngjyrash lehtëson orientimin. Ai mirëpret dhe informon studentët jashtë (parking, kampus), i udhëzon ata drejt hyrjeve dhe brenda ndërtesave drejt departamenteve dhe shërbimeve të dëshiruara. Fokusi është te lexueshmëria, aksesuëshmëria dhe njohja. U zhvillua një zgjidhje që nuk ndjek trendet e përkohshme, por është e qëndrueshme në formë dhe materialitet.

The Recognition

About the Çmimi i Bronztë A' Design Award

Hwg Campus Lu Sistem Orientimi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Hwg Campus Lu Sistem Orientimi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Hwg Campus Lu Sistem Orientimi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT