Infinite Borders Identitet Marke by Netease Games Art Design Center

Infinite Borders Identitet Marke by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Çmimi i Artë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

AriGrafikë· 2025

Infinite Borders Identitet Marke

by Netease Games Art Design Center

Client: NetEase Games

Çmimi i Artë A' Design Award Winner in Grafikë Category

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Verified Award Winner

Verify Award Status for #162820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Infinite Borders Identitet Marke

Infinite Borders është një identitet marke për një lojë strategjike të vendosur në epokën e Tri Mbretërive. Grafika e markës rrjedh nga karakteret piktografike të emrit dhe nga përshtypja e rrjetës katrore e lojës strategjike. E zeza, e kuqja dhe e bardha, ngjyra të popullarizuara në Dinastinë Han, përdoren si ngjyra kryesore. Goditjet e sheshta kaligrafike të furçës shërbejnë si elemente ndihmëse. Tipografia moderne plotëson një sistem vizual sistematik dhe të sheshtë. Dizajni zbatohet në postera digjitalë, ekrane të ndërfaqes së përdoruesit dhe materiale të shtypura, dhe mund të shtrihet nëpër kanale të ndryshme duke ruajtur konsistencën vizuale.

The Recognition

About the Çmimi i Artë A' Design Award

Infinite Borders Identitet Marke është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Infinite Borders Identitet Marke pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Infinite Borders Identitet Marke ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Dimensions & Packaging: -
Tags: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Production Technology: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Design Challenge: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Research: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspiration: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Project Duration: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Operation Flow: -
Team Members: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Image Credits: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023