Platini Paketim · 2025
Nong Li Paketim Birre
by China Resources Snow Breweries
- Çmimi i Platinit A' Design Award 2025 in Paketim
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 7,388,498
- Verification code 2E1DC0DED0 · Verify this award
Colors
About Nong Li Paketim Birre
Nong Li është një dizajn paketimi birre i frymëzuar nga Kultura Yangshao e Kinës së lashtë. Shishja është formësuar sipas Shuang Er Ni Yu, një enë qeramike me motive peshku salamandër, e përdorur si enë për pije alkoolike në atë kulturë të hershme. Mjeshtëria e qeramikës së zezë kombinohet me një formë tradicionale qelqi, dhe ngjyra e errët e mbron birrën nga drita dhe ndryshimet e temperaturës. Motivet gjeometrike shtojnë interes vizual dhe ofrojnë një kapje të sigurt. Kapaku ilustron katër hapat e një rituali të lashtë kinez të dollisë: shijo, ofro, përgjigju dhe shpërble.
About the Çmimi i Platinit A' Design Award
Nong Li Paketim Birre është fitues i Çmimit të Platinit A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve vërtet të jashtëzakonshme, elegante dhe madhështore. Fituesit e Platinit janë mrekulli të krijimit, dëshmi të kufijve të krijimtarisë intelektuale dhe shfaqin profesionalizmin e pashoq dhe gjenialitetin e dizajnerëve të tyre. Këto dizajne pritet të jenë veprat më të njohura që përcaktojnë estetikën e një epoke, kontribuojnë në mirëqenien e shoqërisë dhe zgjerojnë kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Nong Li Paketim Birre shfaq një nivel transcendent përsosmërie dhe, pa asnjë dyshim, e bën botën një vend më të mirë me karakteristikat e tij të dobishme dhe të vlefshme. Nong Li Paketim Birre është një vepër fituese e Çmimit të Platinit A' Design Award që ngacmon dëshirat, frymëzon, entuziazmon, kënaq dhe ngjall gëzim të madh.
Press Kit
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
