Rebrand Next Funksioni Parësor: Branding by Eluan Araujo

Rebrand Next Funksioni Parësor: Branding by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

BronziGrafikë· 2026

Rebrand Next Funksioni Parësor: Branding

by Eluan Araujo

Client: Ash Studio

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Verified Award Winner
Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Funksioni Parësor: Branding

Ky projekt paraqet një sistem identiteti vizual të projektuar për të përfaqësuar bashkëjetesën dhe vazhdimësinë ndërmjet brezave të ndryshëm brenda një konteksti institucional të përbashkët. Propozimi bazohet në një strukturë gjeometrike të qartë dhe modulare që mundëson zbatim fleksibël duke ruajtur njëkohësisht qëndrueshmërinë vizuale. Simboli ndërthur thjeshtësinë formale me thellësinë simbolike, duke lejuar përshtatjen në formate dhe audienca të shumta. Rezultati është një identitet i qëndrueshëm dhe funksional i përshtatshëm për mjedise që kërkojnë ekuilibër ndërmjet shprehjes bashkëkohore dhe traditës.

The Recognition

About the Çmimi i Bronztë A' Design Award

Rebrand Next Funksioni Parësor: Branding është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Rebrand Next Funksioni Parësor: Branding pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Rebrand Next Funksioni Parësor: Branding i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.