Powerbuilding Identitet Brendi by Anton Bukoros

Powerbuilding Identitet Brendi by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

BronziGrafikë· 2025

Powerbuilding Identitet Brendi

by Anton Bukoros

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Powerbuilding Identitet Brendi

PowerBuilding është një projekt fitnesi nga New York që kombinon shkencën dhe stërvitjen. Sistemi vizual është ndërtuar mbi elementë grafikë: rrathët përfaqësojnë ushqyerjen, zigzaget simbolizojnë shëndetin dhe vijat e drejta përfaqësojnë forcën. Dizajni bashkon dy tipografi: një font monospaced teknologjik dhe një grotesk të zezë, duke përfaqësuar fuqinë. Paleta e ngjyrave bazohet në një gradient nga e kuqja në të kaltër, duke ndihmuar markën të dallohet nga zgjidhjet e zakonshme në industrinë e fitnessit në SHBA. Rezultati është një identitet vizual koherent, i shkallëzueshëm në median dixhitale dhe të shtypura.

The Recognition

About the Çmimi i Bronztë A' Design Award

Powerbuilding Identitet Brendi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Powerbuilding Identitet Brendi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Powerbuilding Identitet Brendi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tags: Identity, Logo, Sport, Brand Identity
Production Technology: Digital printing
Design Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Project Duration: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Operation Flow: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Team Members: Anton Bukoros
Image Credits: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros