Masseria Auraterrae Funksioni Primar: Resort Natyror by Bepi Povia

Masseria Auraterrae Funksioni Primar: Resort Natyror by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Çmimi i Hekurt A' Design Award in Dizajni i Arkitekturës, Ndërtesave dhe Strukturave Competition Category.

HekuriArkitekturë· 2025

Masseria Auraterrae Funksioni Primar: Resort Natyror

by Bepi Povia

Client: BPI&G + Partners

Çmimi i Hekurt A' Design Award Winner in Arkitekturë Category

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Verified Award Winner

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Colors

The Design

About Masseria Auraterrae Funksioni Primar: Resort Natyror

Teksti i Librit: Masseria Auraterrae është një resort natyror i vendosur në Polignano a Mare, Puglia, Itali. Projekti restauron një ndërtesë historike prej 3000 metrash katrorë brenda një sipërfaqeje toke prej 120000 metrash katrorë. Dizajni ndjek konceptin Roots (Rrënjët), i cili vlerëson praktikat tradicionale, materialet lokale dhe teknikat e ndërtimit të trashëguara brez pas brezi. Materialet e disponueshme lokalisht zvogëlojnë nevojat për transport dhe mbështesin ekonominë lokale. Janë integruar mbledhja e ujit të shiut, energjia e rinovueshme dhe menaxhimi i mbeturinave organike. Epigrafet prej guri dhe elemente të tjera historike janë ruajtur.

The Recognition

About the Çmimi i Hekurt A' Design Award

Masseria Auraterrae Funksioni Primar: Resort Natyror është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Masseria Auraterrae Funksioni Primar: Resort Natyror pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Masseria Auraterrae Funksioni Primar: Resort Natyror respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.