Tels Cargo Identiteti i Markës by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Çmimi i Hekurt A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.
HekuriReklamim· 2025
Tels Cargo Identiteti i Markës
Client: TELS Cargo
Çmimi i Hekurt A' Design Award Winner in Reklamim Category
Verified Award Winner
Verify Award Status for #172023The Design
About Tels Cargo Identiteti i Markës
Tels Cargo është një identitet marke i krijuar për një kompani evropiane transporti të fokusuar në ngarkesa automobilistike. Logo ruajt tipografinë origjinale, paletën e ngjyrave dhe simbolin me pesë vija të një palete, duke mbajtur kështu njohshmërinë. Një element rrethor përfaqëson diellin dhe dritën. Shkronjat G dhe O në fjalën Cargo janë të bashkuara për të nënkuptuar lëvizjen. Identiteti është zbatuar në dizajnet e kamionëve, kalendarët e murit, artikujt e zyrës, kartat përshëndetëse, shishet e ujit, çantat, orët e murit, stendat e ekspozitave dhe dhuratat. Një paletë gri dhe portokalli mbështet një pamje moderne dhe profesionale.
The Recognition
About the Çmimi i Hekurt A' Design Award
Tels Cargo Identiteti i Markës është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Tels Cargo Identiteti i Markës pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Tels Cargo Identiteti i Markës respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensions & Packaging
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tags
- Branding, Identity, Graphic design, Logo design, Visual design
- Production Technology
- All advertising product layouts are created using graphic design software.
- Design Challenge
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Research
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspiration
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Project Duration
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Operation Flow
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Patents
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Image Credits
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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