Roots Zine-t by Xun Zuo is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Medias së Shtypur dhe të Publikuar Competition Category.

BronziShtyp· 2025

Roots Zine-t

by Xun Zuo

Client: Xunzuodesign

Çmimi i Bronztë A' Design Award Winner in Shtyp Category

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The Design

About Roots Zine-t

Ky botim modular përbëhet nga zine-t, secili i krijuar me një gjuhë vizuale që pasqyron identitetin e tregimtarëve. I përqendruar rreth kafeneve të Nju Jorkut, ai kap se si emigrantët e rinj navigojnë lidhjen dhe përkatësinë. Formati i qepur dhe i vulosur me vakum ngjall papërhershmërinë dhe tensionin emocional. Nëpërmjet narrativave personale, projekti zbulon vlerën sociale të bizneseve të vogla dhe rikuadron dizajnin emocional si mjet për përfshirje.

The Recognition

About the Çmimi i Bronztë A' Design Award

Roots Zine-t është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Roots Zine-t pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Roots Zine-t i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Dimensions & Packaging: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tags: Zine, Book, Ethnographic Research, Branding, Customer Experience
Production Technology: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Design Challenge: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Research: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inspiration: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Project Duration: An ongoing project started in August 2022. The most recent update was in July 2024.
Operation Flow: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.