Unheardible Brendimi i Konkursit Muzikor by Bloom GmbH Nürnberg

Unheardible Brendimi i Konkursit Muzikor by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 Çmimi i Argjendtë A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.

ArgjendiReklamim· 2026

Unheardible Brendimi i Konkursit Muzikor

by Bloom GmbH Nürnberg

Client: D-Bue Wettbewerb

Çmimi i Argjendtë A' Design Award Winner in Reklamim Category

20,535
Verified Award Winner
Verify Award Status for #173864

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unheardible Brendimi i Konkursit Muzikor

D-bue është një lloj i veçantë konkursi muzikor: çdo dy vjet, studentë të përzgjedhur nga akademitë muzikore gjermane prezantojnë idetë e tyre artistike individuale në një seri koncertesh. Bloom ka zhvilluar një koncept komunikimi të personalizuar për këtë format të veçantë. Në qendër të vëmendjes është një skulpturë dinamike zanore e krijuar nga një vizualizim 3D i tingullit. Ajo merr si pikënisje veshin e njeriut dhe formësohet përgjatë logos zanore të zhvilluar për konkursin, si simbol i eksperimentales, i të padëgjuarës. Neologjizmi Unheardible plotëson pjesën vizuale dhe siguron dukshmëri dhe njohshmëri.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Unheardible Brendimi i Konkursit Muzikor është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Unheardible Brendimi i Konkursit Muzikor pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Unheardible Brendimi i Konkursit Muzikor është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensions & Packaging: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Tags: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Production Technology: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Design Challenge: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspiration: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Project Duration: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Operation Flow: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Team Members: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert