PatchU Identitet Marke, Dizajn Personazhi nga Chungsheng Chen, Enyang Chen and Wanyun Lo

Dizajni PatchU Identitet Marke, Dizajn Personazhi nga Chungsheng Chen, Enyang Chen and Wanyun Lo është një fitues shumë i vlerësuar i çmimit prestigjioz 2026 Çmimi i Hekurt A' Design Award në Kategorinë e Konkurrimit Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual.

HekuriGrafikë· 2026

PatchU Identitet Marke, Dizajn Personazhi

nga Chungsheng Chen, Enyang Chen and Wanyun Lo

Klienti: Tainan University of Technology/Product Design Department

Fitues i Çmimi i Hekurt A' Design Award në Kategorinë Grafikë

7,209

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #180916

Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth PatchU Identitet Marke, Dizajn Personazhi

PatchU është një projekt i identitetit të markës dhe dizajnit të personazheve që i kthen pëlhurat e mbetura të shtratit në lodra pellushi dhe aksesorë për jetesën e përditshme. Pëlhurat renditen sipas madhësisë, teksturës dhe tonit, pastaj qepen në figura të thjeshta shoqëruese duke përdorur modele fleksibël. Qepjet e dukshme dhe teknika e arnave ruhen si pjesë e identitetit të markës, kështu që çdo copë ndryshon lehtësisht nga tjetra. Paketimi dhe ilustrimet shpjegojnë origjinën e materialeve. Qëllimi është t'u jepet tekstileve të tepërta një vlerë e re dhe një vend i ngrohtë në jetën e përditshme.

Njohja

Rreth Çmimi i Hekurt A' Design Award

PatchU Identitet Marke, Dizajn Personazhi është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. PatchU Identitet Marke, Dizajn Personazhi pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. PatchU Identitet Marke, Dizajn Personazhi respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Etiketat: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Teknologjia e Prodhimit: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Sfida e Dizajnit: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Kërkimi: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Frymëzimi: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Kohëzgjatja e Projektit: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Rrjedha e Operimit: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patentat: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Anëtarët e Ekipit: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Kreditë e Imazheve: Image#1~#5: acdesign associates International Co., Ltd.