Sunday Park Funksioni Parësor: Identiteti i Markës by Yian Xiang

Sunday Park Funksioni Parësor: Identiteti i Markës by Yian Xiang is a highly esteemed winner of the very prestigious 2026 Çmimi i Hekurt A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.

HekuriReklamim· 2026

Sunday Park Funksioni Parësor: Identiteti i Markës

by Yian Xiang

Client: Xiang Yian

Çmimi i Hekurt A' Design Award Winner in Reklamim Category

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Colors

The Design

About Sunday Park Funksioni Parësor: Identiteti i Markës

Teksti i Librit: Identiteti i Markës Sunday Park është një sistem vizual i strukturuar i zhvilluar për sektorin bashkëkohor të stilit të jetesës së kafshëve shtëpiake. Dizajni ndërton një kuadër fleksibël përmes tipografisë së disiplinuar, marrëdhënieve të balancuara të ngjyrave dhe logjikës së rrjetit të shkallëzueshme. Duke kombinuar ngrohtësinë vizuale me përmbajtjen formale, sistemi shmang tepricën dekorative ndërsa mbetet i qasshëm dhe i afrueshëm. Struktura e tij e përshtatshme mbështet përdorimin konsistent nëpër paketim, shtyp dhe platforma dixhitale, duke ndihmuar markën të ruajë qartësinë dhe koherencën vizuale afatgjatë.

The Recognition

About the Çmimi i Hekurt A' Design Award

Sunday Park Funksioni Parësor: Identiteti i Markës është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Sunday Park Funksioni Parësor: Identiteti i Markës pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Sunday Park Funksioni Parësor: Identiteti i Markës respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026