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Gold Souq Funksioni Parësor: Distrikt Urban by Ahmed Habib

Gold Souq Funksioni Parësor: Distrikt Urban by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 Çmimi i Bronztë A' Design Award in Planifikimi Urban dhe Dizajni Urban Competition Category.


BronziPlanifikim Urban· 2026

Gold Souq Funksioni Parësor: Distrikt Urban

by Ahmed Habib

Client: Ahmed Habib

Çmimi i Bronztë A' Design Award Winner in Planifikim Urban Category

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The Design

About Gold Souq Funksioni Parësor: Distrikt Urban

Teksti i Librit: Gold Souq është një distrikt urban me përdorim të përzier prej 356,000 metra katrorë në Xheda, që ripërcakton tregun e arit si një sistem urban të integruar. I konceptuar si një ind i vazhdueshëm, ai bashkon zejtarinë, tregtinë, kulturën dhe mikpritjen brenda një hierarkie të qartë hapësinore. Një bosht qendror për këmbësorë e ankoron zhvillimin, duke u shtrirë në oborre të rrjedhura nga parimet urbane hixhazi, për të formuar një përvojë të lexueshme dhe të ecshme në këmbë, e formësuar nga hija, dendësia dhe afërsia. Performanca mjedisore është e ngulitur në formën urbane, ku masat dhe hapësira e hapur mbështesin rehatinë, vazhdimësinë dhe një identitet urban koherent.

The Recognition

About the Çmimi i Bronztë A' Design Award

Gold Souq Funksioni Parësor: Distrikt Urban është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Gold Souq Funksioni Parësor: Distrikt Urban pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Gold Souq Funksioni Parësor: Distrikt Urban i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions & Packaging
Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Tags
Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Production Technology
The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Design Challenge
The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Research
Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiration
The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Project Duration
Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Operation Flow
The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Image Credits
Ahmed Habib

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