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Sheikh El Burger Markimi I Logos by Moataz Mohamed

Sheikh El Burger Markimi I Logos by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Çmimi i Bronztë A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.


BronziReklamim· 2019

Sheikh El Burger Markimi I Logos

by Moataz Mohamed

Client: Moataz Mohamed

Çmimi i Bronztë A' Design Award Winner in Reklamim Category

Colors

The Design

About Sheikh El Burger Markimi I Logos

Në kulturën arabe, fjala "Sheik" përshkruan renditjen më të lartë që mund të arrihet për mirënjohjen, drejtësinë, përulësinë dhe udhëheqjen pozitive të tyre. Kjo është mënyra se si pozicionuam markën tonë: zhargoni që shënjestra jonë mund të lidhej dhe thuhej fjalë për fjalë në komunikimin e tyre të përditshëm. Slang që përkthehet në cilësi, trashëgimi dhe udhëheqje të tregut.

The Recognition

About the Çmimi i Bronztë A' Design Award

Sheikh El Burger Markimi I Logos është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Sheikh El Burger Markimi I Logos pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Sheikh El Burger Markimi I Logos i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging
- Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags
Branding, logo design, logo branding, burger
Production Technology
I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge
How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research
In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration
I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration
The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow
The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.

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