InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës by Mateus Matos Montenegro

InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

ArgjendiGrafikë· 2020

InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës

by Mateus Matos Montenegro

Client: InterBrasil

Çmimi i Argjendtë A' Design Award Winner in Grafikë Category

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Colors

The Design

About InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës

Frymëzimi për rimendimin dhe ridizajnimin e markës ishin ndryshimet në modernizimin dhe integrimin në kulturën e kompanisë. Dizajni i zemrës nuk mund të ishte më i jashtëm i markës, duke frymëzuar një partneritet si brenda vendit me punonjësit, por edhe me klientët. Një bashkim i integruar midis përfitimeve, angazhimit dhe cilësisë së shërbimit. Nga forma tek ngjyrat, modeli i ri integroi zemrën në B dhe kryqin shëndetësor në T. Dy fjalët e bashkuara në mes duke e bërë logon të duket si një fjalë, një simbol, duke bashkuar R dhe B në zemra.

The Recognition

About the Çmimi i Argjendtë A' Design Award

InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. InterBrasil Logotype Redesign Ridizajnimi I Identitetit Të Markës është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro