Care for Mom to Be Fushatë Ndërgjegjësimi Social by Seyon Kim

Care for Mom to Be Fushatë Ndërgjegjësimi Social by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni Social Competition Category.

BronziSocial· 2020

Care for Mom to Be Fushatë Ndërgjegjësimi Social

by Seyon Kim

Client: Seyon Kim

Çmimi i Bronztë A' Design Award Winner in Social Category

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Colors

The Design

About Care for Mom to Be Fushatë Ndërgjegjësimi Social

Kujdes për Nënën e Ardhshme është një fushatë ndërgjegjësimi publik rreth nevojave të grave shtatzëna që udhëtojnë. Fushata u kërkon udhëtarëve të tjerë të ofrojnë një vend ulëse në tren ose një vend parkimi për makinën. Identiteti vizual buron nga një logo që bashkon figurën e një personi shtatzënë me formën e një zemre, duke përfaqësuar shtatzëninë dhe kujdesin. Në vend të ngjyrës që zakonisht lidhet me shtatzëninë, është përdorur një ton i ngrohtë pastel i përzier mes të kuqes dhe portokallisë. Postera dhe biletat e shtypura të metrosë e mbartin logon nëpër stacione dhe parkingje.

The Recognition

About the Çmimi i Bronztë A' Design Award

Care for Mom to Be Fushatë Ndërgjegjësimi Social është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Care for Mom to Be Fushatë Ndërgjegjësimi Social pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Care for Mom to Be Fushatë Ndërgjegjësimi Social i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim