MAU Vegas 2019 Ngjarja by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Çmimi i Hekurt A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.

HekuriReklamim· 2020

MAU Vegas 2019 Ngjarja

by Shreya Gulati

Client: Houndstooth

Çmimi i Hekurt A' Design Award Winner in Reklamim Category

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Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Ngjarja

Apps Mobile Unlocked ose MAU Vegas është ngjarja kryesore në botë e aplikacioneve mobile. Ajo tërheq markat më të mëdha nga Silicon Valley përfshirë Spotify, Tinder, Lyft, Bumble dhe MailChimp për të përmendur disa. Houndstooth iu dha detyra e konceptimit, hartimit dhe ekzekutimit të pamjes vizuale të të gjithë ngjarjas dhe pranisë dixhitale për vitin 2019. Ndërsa ngjarja përpiqet të shtyjë kufijtë në hapësirën e teknologjisë, ata hartuan një sistem që mund të përfaqësonte që përmes pamjeve vizuale dhe të mishërojë audiencën në përvojë në mënyrë holistike.

The Recognition

About the Çmimi i Hekurt A' Design Award

MAU Vegas 2019 Ngjarja është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. MAU Vegas 2019 Ngjarja pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. MAU Vegas 2019 Ngjarja respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap