Digital Design Days Identiteti i Markës nga Jekyll & Hyde

Dizajni Digital Design Days Identiteti i Markës nga Jekyll & Hyde është një fitues shumë i vlerësuar i çmimit prestigjioz 2020 Çmimi i Bronztë A' Design Award në Kategorinë e Konkurrimit Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual.

BronziGrafikë· 2020

Digital Design Days Identiteti i Markës

nga Jekyll & Hyde

Klienti: Digital Design Days

Fitues i Çmimi i Bronztë A' Design Award në Kategorinë Grafikë

12,882

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #89836

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Digital Design Days Identiteti i Markës

Digital Design Days është një identitet marke i krijuar për një event ndërkombëtar të dizajnit dixhital. Logoja është një shenjë reaguese që përshtatet me madhësinë e përdorimit duke ndryshuar frekuencën e elementeve të vetme që e formojnë atë. Shkronja D është ndërtuar nga këto elemente dhe sugjeron dritë, energji dhe lëvizje. Një paletë prej nëntë ngjyrash shënon edicionet dhe vendet e ndryshme, ndërsa një version me vija mbështet përdorimin bardh e zi. Identiteti funksionon si në median dixhitale ashtu edhe në shtyp, në madhësi të vogla dhe të mëdha.

Njohja

Rreth Çmimi i Bronztë A' Design Award

Digital Design Days Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Digital Design Days Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Digital Design Days Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Dimensionet & Paketimi: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Etiketat: digital design, innovation, responsive logo, frequency, gradient, brand identity
Teknologjia e Prodhimit: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Sfida e Dizajnit: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Kërkimi: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Frymëzimi: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Kohëzgjatja e Projektit: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Rrjedha e Operimit: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patentat: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Anëtarët e Ekipit: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Kreditë e Imazheve: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019