Masstone Dizajn i Brendshëm për Butik Modë by SpActrum

Masstone Dizajn i Brendshëm për Butik Modë by SpActrum is a highly esteemed winner of the very prestigious 2021 Çmimi i Bronztë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

BronziBrendësi· 2021

Masstone Dizajn i Brendshëm për Butik Modë

by SpActrum

Client: SpActrum

Çmimi i Bronztë A' Design Award Winner in Brendësi Category

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The Design

About Masstone Dizajn i Brendshëm për Butik Modë

Masstone është një dizajn i brendshëm për një butik mode në Taiyuan, Kinë. Butiku shtrihet në 520 metra katrorë në dy kate dhe është organizuar si një kopsht i brendshëm. Një pjerrësi e gjerë dhe e butë të çon drejt hyrjes, ndërsa një rampë lidhet me një platformë të sipërme. Tre shkallë të shkurtra shtojnë rrugë të tjera kalimi. Rampat, platformat dhe shkallët mbështesin defilet mode, prova veshjesh, shitje dhe përdorim për argëtim. Materialet përfshijnë pllaka alumini të anodizuar, GRG, terrazzo dhe një strukturë prej çeliku. Një mur i gjelbër me ujitje automatike zbut gjeometrinë e hapësirës. Struktura prej betoni është lënë e ekspozuar.

The Recognition

About the Çmimi i Bronztë A' Design Award

Masstone Dizajn i Brendshëm për Butik Modë është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Masstone Dizajn i Brendshëm për Butik Modë pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Masstone Dizajn i Brendshëm për Butik Modë i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan