Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë by Uno Chan

Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë by Uno Chan is a highly esteemed winner of the very prestigious 2020 Çmimi i Artë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

AriBrendësi· 2020

Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë

by Uno Chan

Client: TOMO Interior Design Firm

Çmimi i Artë A' Design Award Winner in Brendësi Category

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë

Heytea Lab Shenzhen OCT Harbor është një dizajn interieri për shitje me pakicë për dyqanin kryesor të një marke çaji. Hapësira mbulon 1300 metra katrorë dhe është e ndarë në pesë laboratorë tematikë. Laboratori periferik, laboratori i prodhimit të akullit, laboratori i ëmbëlsirave dhe laboratori i ilustrimit janë vendosur në katin e parë, ndërsa laboratori i entuziastëve të çajit është vendosur në katin e dytë. Një shkallë gjeometrike lidh të dy nivelet dhe formon qendrën vizuale të interierit. Drita në formë shiritash dhe filma ndriçues janë të inkorporuar në tavan dhe në grilat metalike. Fletët prej shkume alumini në muret anësore krijojnë kontrast me metalin e lëmuar saten.

The Recognition

About the Çmimi i Artë A' Design Award

Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Heytea Lab Shenzhen OCT Harbor Dizajn Interieri për Shitje me Pakicë ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.