Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit by Jeffrey Zee

Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

ArgjendiBrendësi· 2020

Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit

by Jeffrey Zee

Client: JFR Studio

Çmimi i Argjendtë A' Design Award Winner in Brendësi Category

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Colors

The Design

About Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit

Teksti i Librit: Youngor Fashion Concept Store është një dizajn i brendshëm i dyqanit që mbulon 5000 metra katrorë. Ndërtesa origjinale është një gjysmësferë me një fasadë prej xhami. Pjesa e brendshme u hoq plotësisht dhe një tub qendror në formë çadre u ndërtua në qendër. Perforime të rastësishme në sipërfaqen e çadrës lejojnë hyrjen e dritës natyrale dhe krijojnë një efekt të butë drite dhe hijeje. Tubi qendror mban një ashensor dhe lidh katet. Shkallë të gjera në hyrje shërbejnë për ekspozimin e produkteve dhe për t'u ulur. U përdorën rrjetë metalike, bambu të gërshetuar dhe teraco.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Youngor Fashion Concept Store Funksioni Primar: Dizajn i Brendshëm i Dyqanit është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.