Mixed Reality Instalim Holografik by Aleksandr Volkov

Mixed Reality Instalim Holografik by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Ngjarjeve dhe Evenimenteve Competition Category.

ArgjendiNgjarje· 2020

Mixed Reality Instalim Holografik

by Aleksandr Volkov

Client: Economiton

Çmimi i Argjendtë A' Design Award Winner in Ngjarje Category

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The Design

About Mixed Reality Instalim Holografik

Realiteti i Përzier është një instalim holografik interaktiv i krijuar për një stendë ekspozite mbi strategjinë energjetike të qytetit të Moskës. Instalimi bazohet në parimin Pepper's Ghost, i cili u zgjerua me shtresa shtesë. Një mur sfondi me LED, tre projektorë dyshemeje dhe ndriçim LED i montuar në tavan punojnë së bashku me fletë holografike, pasqyra dhe tingull. Drita dhe hija e animuar u japin objekteve të projektuara një ndjenjë të fortë prezence. Vizitorët zgjedhin një temë në një ekran me prekje dhe shohin figura dhe grafikë që shfaqen dhe treten në ajër.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Mixed Reality Instalim Holografik është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Mixed Reality Instalim Holografik pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Mixed Reality Instalim Holografik është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.