The Mix Land Dyqan Streetwear by Yuan Lijun

The Mix Land Dyqan Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

BronziBrendësi· 2020

The Mix Land Dyqan Streetwear

by Yuan Lijun

Client: Xianxiang Design

Çmimi i Bronztë A' Design Award Winner in Brendësi Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Dyqan Streetwear

Teksti i librit: The Mix Land është një dyqan streetwear në Hangzhou, Kinë. Koncepti i dizajnit nis nga imazhi i një laboratori dhe e aplikon kulturën e rrugës në ekspozimin e brendshëm. Tre instalacione artistike dinamike, të quajtura ekstraktimi i energjisë, kondensimi dhe tavolina e dekompozimit, kombinojnë tingullin, vizionin dhe prekjen për të krijuar një përvojë interaktive. Blu neoni shumë e ngopur, dritaret dhe dyert plot ngjyra, si dhe ekranet dixhitale, formojnë theksat kryesorë vizualë. Instalacionet e ekspozimit mund të rirregullohen brenda hapësirës së hapur, kështu që dyqani përshtatet si me nevojat komerciale ashtu edhe me ato eksperienciale.

The Recognition

About the Çmimi i Bronztë A' Design Award

The Mix Land Dyqan Streetwear është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. The Mix Land Dyqan Streetwear pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. The Mix Land Dyqan Streetwear i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019