Mehrnoosh Mirzaei

Mehrnoosh is a product designer who is interested in the effect of culture on the design process. Her inspiration draws from nature, viewing it not merely as a source of forms but as a self-sustaining system with vital survival processes. She has uncovered that metaphors play a central role in enhancing product design, making it more efficient and imbuing it with purity in both function and aesthetics. She firmly believes that the definition of optimal design can evolve within each unique cultural context, even down to the minutest, unseen details.