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Game Fuel Team Optic Champions Can Limenka za piće by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Limenka za piće by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.


ГвозденаПаковање· 2020

Game Fuel Team Optic Champions Can Limenka za piće

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Гвоздена награда A' Design Award Winner in Паковање Category

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Verified Award Winner

Verify Award Status for #100576

Colors

The Design

About Game Fuel Team Optic Champions Can Limenka za piće

Game Fuel Team Optic Champions Can je limenka za piće u limitiranom izdanju, kreirana za zajednicu gejmera. Vodeći dizajn pakovanja prilagođen je da odražava Optic Gaming tim, čiji članovi nose belo tokom nastupa na turnirima. Bela boja čini pozadinu limenke, sa akcentima u zelenoj boji. Prilagođena ilustracija svakog člana tima predstavljena je kao fotorealističan portret. Direktna štampa, taktilni lak i reljefna trodimenzionalna završna obrada prekrivaju celo telo limenke. Mat završna obrada mastila u odabranim delovima ističe metalne tonove.

The Recognition

About the Гвоздена награда A' Design Award

Game Fuel Team Optic Champions Can Limenka za piće је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Game Fuel Team Optic Champions Can Limenka za piće буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Game Fuel Team Optic Champions Can Limenka za piće заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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