Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor — аутор Tongji Tiandi Neili Lab

Дизајн Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor аутора Tongji Tiandi Neili Lab је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

СребрнаДогађај· 2021

Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor

аутор: Tongji Tiandi Neili Lab

Клијент: Tongji Tiandi-Neili Lab

Добитник награде Сребрна награда A' Design Award у категорији Догађај

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Верификовани добитник награде

Верификујте статус награде за #100911

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor

Zhangyan Country Living Festival je izložbeni prostor stvoren za ruralni događaj u Šangaju. Raspored je formiran od starih transportnih kontejnera koji su razmešteni, naslagani, isprepletani i rotirani kako bi se oblikovale raznovrsne tematske zone. Jedna grupa kontejnera zatvara prostor za forume, dok druga grupa definiše prostor za pijacu. Takođe se koriste lokalni odbačeni resursi poput drveta, slame i trske. Vizuelni identitet prati Memphis stil i apstrahuje lokalne motive planine, vode, ribe i mosta. Prostor za aktivnosti pokriva 5000 kvadratnih metara.

Признање

О награди Сребрна награда A' Design Award

Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Zhangyan Country Living Festival Primarna funkcija: Izložbeni prostor је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Димензије и паковање: The visual system design includes 5000 square meters of activity space.
Ознаке: Innovation，sustainable，Memphis，integrating design
Технологија производње: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Дизајнерски изазов: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Истраживање: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Инспирација: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Трајање пројекта: The project started in August 2019 in Shanghai and finished in November 2019.
Ток рада: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Чланови тима: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang