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Tang Chao Primarna funkcija: Ambalaža za putni čaj by Yongjun Chen and Huang Zhang

Tang Chao Primarna funkcija: Ambalaža za putni čaj by Yongjun Chen and Huang Zhang is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2020

Tang Chao Primarna funkcija: Ambalaža za putni čaj

by Yongjun Chen and Huang Zhang

Client: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

Сребрна награда A' Design Award Winner in Паковање Category

Colors

The Design

About Tang Chao Primarna funkcija: Ambalaža za putni čaj

Tang Chao je dizajn ambalaže za putni čaj. Mala kvadratna kutija drži čajne cigle u kompaktnom obliku pogodnom za putovanja. Kutija je izrađena sa strukturom spojnica i utora, tako da nije potrebno lepilo. Za kutiju se koristi bambus, a za spoljašnju ambalažu kraft papir, čime se održavaju niski troškovi i podržava ekološki prihvatljiv rezultat. Prsten sa kopčom i traka omogućavaju da se kutija okači, drži ili nosi. Zaobljeni uglovi takođe mogu pritiskati refleksne zone na ruci, što je praksa preuzeta iz tradicionalne kineske medicine. Kutija je za višekratnu upotrebu.

The Recognition

About the Сребрна награда A' Design Award

Tang Chao Primarna funkcija: Ambalaža za putni čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tang Chao Primarna funkcija: Ambalaža za putni čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tang Chao Primarna funkcija: Ambalaža za putni čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimensions & Packaging
tea box: 55*55*55mm
tea bag: 70*70*90mm
Tags
Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Production Technology
1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Design Challenge
1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of ​​the hand and promote blood circulation.
Research
Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiration
1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Project Duration
The project finished in November 2019 in Shenzhen, China
Operation Flow
Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Team Members
Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su

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