We Jewelry Primarna funkcija: Maloprodajni prostor by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2020
We Jewelry Primarna funkcija: Maloprodajni prostor
Client: We Jewelry
Сребрна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
- Verify Award Status for #101137
The Design
About We Jewelry Primarna funkcija: Maloprodajni prostor
Book Text: We Jewelry je maloprodajni enterijer dizajniran za brend nakita, smešten u Fudžouu, Kina. Prodavnica se prostire na 45 kvadratnih metara. Vitrine za izlaganje oblikovane su po uzoru na putne kofere i ugrađene su u police, tako da se veći broj komada može prikazati u ograničenom prostoru. Metalne zakivke na izlogu i na vitrinama dodaju profinjeni detalj. Izlog koristi mrežasti obrazac, sa belim otvorenim ćelijama i narandžastim zatvorenim ćelijama. Užarena narandžasta je glavna boja prostora. Izvori svetlosti različitih temperatura boje postavljeni su tako da nakit izgleda blistavije.
The Recognition
About the Сребрна награда A' Design Award
We Jewelry Primarna funkcija: Maloprodajni prostor је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да We Jewelry Primarna funkcija: Maloprodajni prostor буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. We Jewelry Primarna funkcija: Maloprodajni prostor је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
- Dimensions & Packaging
- The site area is 45 square meters
- Tags
- Jewelry retail space, jewelry, fashion, travel case showcase, display design
- Production Technology
- In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
- Design Challenge
- WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Research
- Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
- Inspiration
- Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
- Project Duration
- November 2019 / fuzhou city, fujian province, China
- Operation Flow
- Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
- Patents
- For no
- Team Members
- Weng HuanLi
- Image Credits
- Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.
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