Bestore Handy Gift Poklon kutija za grickalice by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2020
Bestore Handy Gift Poklon kutija za grickalice
by Tiger Pan
Client: Bestore
Бронзана награда A' Design Award Winner in Паковање Category
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The Design
About Bestore Handy Gift Poklon kutija za grickalice
Bestore Handy Gift je serija poklon kutija za grickalice. Serija je osmišljena kako bi proširila postojeći asortiman brenda grickalica nestandardnim proizvodima. Svaka kutija je izrađena od belog kartona i dimenzionisana u skladu sa proizvodom koji se nalazi unutra. Štampana papirna traka prolazi duž desne strane svake kutije, povezujući pedeset različitih kutija u jednu jedinstvenu seriju i doprinoseći urednom izlaganju na policama i pultovima. Ilustracije su postavljene pod uglom od četrdeset pet stepeni i uokvirene zlatnom bojom. Linije i pojedini elementi izvedeni su tehnikom zlatne folije (gold stamping).
The Recognition
About the Бронзана награда A' Design Award
Bestore Handy Gift Poklon kutija za grickalice је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Bestore Handy Gift Poklon kutija za grickalice буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Bestore Handy Gift Poklon kutija za grickalice сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
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